This project showcases a selection of marketing visuals created for mobile games across social media and app store platforms. The work includes engagement and re-engagement ads, as well as evergreen store assets, designed to support new content releases, seasonal updates, and ongoing user acquisition. My role: - Visual design for social media ads and app store assets - Adapting campaign themes into clear, mobile-first compositions - Emphasizing new content, features, and seasonal updates through visual hierarchy Impact: - Record-high CTR achieved on SimCity BuildIt engagement campaigns - Improved clarity and recognition of new content releases