Intro
After a visual identity uplift, commercetools evolved its illustration system to better express a modern, technology-driven platform. The style transitioned from flat illustrations to isometric and dimensional compositions, enabling clearer communication of complex concepts. Gradients, depth, transparency, and human elements were introduced to create a scalable, expressive, and more human-centered visual language.
Client
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commercetools
"Iulia contributed meaningfully to our brand direction, helping identify and implement new creative approaches that allowed us to stand out in a highly competitive market. She combines speed with an impressive level of craftsmanship, delivering high-quality work even under tight timelines."
Camilo Jimenez
Design Director at commercetools
